CRE8

Hospitality · Edinburgh · 2024

Little Picardy

A refined, approachable café and bar for ATG, rooted in timeless European elegance.

Client
ATG Entertainment
Location
Edinburgh, Scotland
Scope
Brand identity, brand bible, collateral
Year
2024
Gold-leaf Little Picardy lettering on the window

Idea

Polished detail, quiet character.

A muted, heritage-inspired palette of peacock, oatmeal, ochre and tempranillo, with refined typography and textural cues, carried from gold-leaf signage to menus and coffee cups.

Little Picardy cup with pastries Little Picardy shopfront Table set with menu, coffee and desserts

Brand bible

Every touchpoint, set out.

A full brand bible gives the venue team logos, palette, patterns, photography direction and social templates to keep the brand consistent.

Little Picardy brand bible cover Stacked logo Colour palette Brand frame and pattern assets Social media templates